Context awareness: pass data (eg. user name) from the website

Bot could greet customer and know their name/email/etc.

Could also be used for:

• Page awareness (eg. currently viewed product)

• Appearance customisations (eg. change color depending on current page)

Like this chat bot site allows for setting logo/color/user's name/email in the page code itself: https://docs.aidbase.ai/chatbot/reference/